About us

Trove Craft India: Giving traditional motifs a contemporary appeal

Trove is a modest design studio based in Hyderabad, India that aims to create unique, elegant gifting concepts with an ethnic flavour. Our objective is to revive traditional art forms by pairing them with unusual canvases to make them relevant for the fast-changing consumer market.

We started with specialising in hand-painted homeware and décor Items by folk artists from across India, and now slowly experimenting with other art clusters and forms

Our objective

We believe good design can help revive traditional handicraft that are in danger of dying out. Our long-term goal is therefore to make products more contemporary and relevant, while still using traditional methods.

Fortunately, many consumers today appreciate handmade products and their appeal over those that are commercially manufactured. It is these discerning customers that we cater to.

Keeping our artists motivated

Through our compensation model, our artists are paid more for larger quantities produced and higher levels of quality. We believe this keeps our artists motivated and enthusiastic, and so we never underpay them just so we can offer more competitive prices.

Because we cater to a niche segment of consumers, we work with partners who share our interest in promoting India’s traditional handicrafts, while helping the creators of these products find a foothold in both the domestic and international markets.

About me, Trove's founder

Hi! I'm Nayantara Quader.

I started Trove as a hobby in 2014, while working with a real estate MNC. After 13 years of corporate life, I decided to quit my job in 2015 and focus entirely on Trove. It was a tough decision but I've never regretted it and have never looked back since.

I'm passionate about design, even though have no design background. Most of what you see on our store is the outcome of my talented artists' ability to bring my designs to life. I believe good design and craft go hand in hand - and my need to explore and experiment keep me excited about my journey in this sector  

I'm fortunate to have found partners - artists, suppliers and employees - who have supported me in my journey with Trove, and to have a family that's constantly egging me on.

P.S. Besides enjoying what i do for a living, I also love travelling. And have a special place in my heart for animals.

The Team 

We are small but dedicated team of 5 in the office ( Besides our artists who all work remotely from their villages). We work together to make sure that our focus stays on customer experience and quality of product. 

A few of our team members you may interact with regularly are 

Madhulatha  manages client communications, after-sales service, stockist & Reseller relationships. If you send us an email, chances are she's the one who'll help you with your queries. She is self driven and task oriented. A true asset! Most of our clients now know Madhu to be the face of Trove

Venugopal is our Man Friday. He helps with packing, cleaning - organizing inventory and keeping our workplace neat and clean!

Besides them, we have a touch up artist Shiva, who makes sure that he looks at every product closely prior to dispatch & Nirmala who takes care of shipping and Order Dispatches  

While they all have their designated responsibilities, each of them steps in to help out with everything that goes into the smooth functioning of our little enterprise!

A special mention to Irfan Anddres Quader who also happens to be my better half! He helped me build my website & was also the one came up with the brand name Trove. He is a part time travel blogger (https://thegoodlifewithiq.com/) and a communication consultant. And I am grateful for the expertise he offers me ( for free ;) )    


The hands that create: Our 'artistic' pillars

It wouldn't have been possible for Trove to be where it is today without the support of our exceptional artists. We are working with artists from Kashmir, Rajasthan, Kerala, Odisha, Gujrat & Telangana currently. We are now trying to work with different craft clusters beyond just hand painted  

All our artists have played a huge role in getting Trove to where we are today. We hope to also keep looking for ways to work with lots more art forms and artists across India, and keep bringing you newer ranges of products to complement your beautiful homes.